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Mobile Marketing by Daniel Rowles

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09

Mobile sites and responsive design

Let’s make something clear from the outset; you need a mobile-optimized site. That doesn’t mean your site happens to work on mobile devices. It means the user journey via mobile has been carefully considered and you offer the optimal experience via mobile devices. It means that you have weighed up the different technical solutions in order to achieve this and have selected the most appropriate approach. It also means that you have not been steered by the limitations of your current web platform or content management system (CMS).

In this chapter we’ll explore why a mobile site really is absolutely essential, why apps and mobile sites aren’t a one-or-the-other choice, and how you can achieve your marketing ...

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