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Mobile Marketing by Daniel Rowles

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07

The future of mobile marketing

No book on mobile would be complete without considering the future of the technology and industry. My main thoughts on this are that the future is a lot closer than we think!

Exponential development

One of the main drivers in the development of mobile marketing is the exponential growth of computing power. As computing power increases and devices get physically smaller, so what our mobile devices can do becomes more and more interesting. Advances like voice recognition, augmented reality (AR) and high-resolution video displays have all relied on these increases in computing power to make them available on mainstream mobile devices.

Enter Moore’s Law

Moore’s Law is an often quoted, but quite often not fully ...

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