In this brief chapter we have compiled some of the latest statistics in what is an extremely fast moving and fragmented environment. We’ve taken a look at some of the key trends in global mobile marketing and brought together some data from a host of sources. You can see the full set of sources we used at the back of this book, but we’ve also highlighted some of the resources we think you will find most useful.
The fast paced nature of the environment means that the numbers reported on here will change rapidly. For this reason we’ve also provided an online resource that will give you the latest data and trends.
All the latest mobile marketing news and statistics
You can get all of the latest statistics, along with ...