Mobile Marketing For Dummies®

About the Authors

Michael Becker is the North American managing director for the Mobile Marketing Association and a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer, and academic. He is also the founder and vice president of strategy at iLoop Mobile, an industry-leading mobile marketing solutions provider.

Michael served on the MMA Global Board of Directors (2008, director at large; 2009, global board vice chair) and served on the MMA North American board of directors (2004, 2005, 2007, 2008, and 2009). He founded and co-chaired both the award-winning MMA Academic Outreach Committee and the MMA International Journal of Mobile Marketing. He is also a member of the Direct Marketing Association's annual programming advisory and mobile councils.

In addition to his industry and volunteer roles, Michael is a contributing author to Mobile Internet For Dummies, Social Media Marketing For Dummies, Reinventing Interactive and Direct Marketing, is a co-author of Web Marketing All-in-One Desk Reference For Dummies, and this book, Mobile Marketing For Dummies. He has authored more than 60 articles on mobile marketing and is an accomplished public speaker on the topic.

In his spare time, Michael is pursuing his doctorate on the topic of mobile-enhanced customer managed interactions and vendor relationship management at Golden Gate University. Michael was awarded the MMA Individual Achievement Award in 2007 and the Direct Marketing Educational Foundation ...