Chapter 15. Looking into the Future for Mobile
We are already living in a world where our sneakers can interface with our phones (Nike) and our treadmill can Tweet our workouts (Netpulse), but the future promises to be even more exciting. Mobile technology such as networks and handsets will continue to improve, as it always has, but what is more interesting for marketers is how the heightened level of mobility will affect the way our customers think and the way they make decisions. Mobile connectivity will continue to change how we access information and make human connections in the same way that the traditional Internet did a generation ago. This change will give marketers an unprecedented opportunity to reach and understand ...
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