Introduction
I believe that mobile marketing is the marketing of the future. My name is Cindy Krum, and I am the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. This book is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their existing on- and offline marketing campaigns.
Mobile marketing is a quickly changing industry. My hope is that this book is as comprehensive, timely, and accurate as possible. That being said, the mobile industry is still very inconsistent and, in many instances, opaque, complicated, and variable. It can be difficult to pin down different technological capabilities or get a clear ...
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