Who Should Read This Book
Given the increasingly prominent role mobile devices play in our personal and professional lives, virtually anyone can benefit from reading this book. But, it will be most useful for people who want to understand the full spectrum of the mobile landscape and use it to build their business. Most of these readers will fall into one of three groups:
- Agency-side marketers
- Brand-side marketers
- Small- and medium-sized business owners
The size and scope of your business and your specific role within it are practically extraneous; sooner or later (but most likely sooner), you're going to need to know how to reach your audience on mobile devices. So, whether you are a sole proprietor or a member of a large team within a Fortune ...
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