Mobile Innovations to Watch
When we discussed Kiwi's mobile strategy in Chapter 2, “Week 1: Develop Your Mobile Strategy,” we mapped out what Michelle's customer journey looked like, from prospect to purchaser to loyal brand advocate, including the many desktop and mobile touchpoints involved. However, flash forward from 2012 to 2015 and Michelle's journey may well look quite different. We're hesitant to make too many predictions about exactly what it will look like, but we have a few ideas about what you should keep your eye on.
Social Machines Odds are you don't feel an overwhelming need to have your refrigerator text you a reminder to pick up the milk or to tell your toaster you'd like your whole wheat a little on the light side this morning. ...
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