Tuesday: Augmented Reality
Augmented reality (AR) has long been heralded as one of those “next big things,” and for good reason: The prospect of enhancing the physical world using digital technologies is tantalizing.
What Is Augmented Reality?
Augmented reality is a way of enabling a mobile user to “see” a virtual overlay to the physical world by combining and maximizing on-board mobile device features such as the camera, GPS, compass, accelerometer, and broadband connectivity.
Computer vision and overlays are the two main components to AR, explains Adam Broitman, Something Massive's chief creative strategist. Says Adam, “Computer vision, which is the detection piece, looks for vectors and objects, and says ‘that is a building’ [if you happen ...
Get Mobile Marketing: An Hour a Day now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
