Mobile Marketing: An Hour a Day

In Conclusion

You want your audience to check in because that action indicates a combination of context, timing, and interest. But you also want your audience to check out, with either an in-store purchase or an e-commerce transaction. So, when an interested customer raises his or her hand, that's the signal for you to present your best offer and guide that customer toward the checkout.

Here's some expert perspective on the rapid evolution of SoLoMo and where it is headed:

Nihal Mehta, LocalResponse Cofounder and CEO “Because there's scale in location-based marketing, you can not only retain customers who are broadcasting their location or presence, but also acquire new customers. That's a big change.”

Greg Sterling, Founding Principal of Sterling ...