Monday: Understand the Opportunity
If you think about it, mobile devices are inherently social because their primary function is communication, and communication is an innately social function. Likewise, because we carry our mobile devices with us wherever we go, they are also inherently about location. The ability to broadcast location on omnipresent, mobile-enabled social networking platforms, often with the goal of zeroing in on place-specific offers and deals, forms the basis of the social-mobile-location (SoLoMo) nexus.
It's a potent mix that's rife with potential. As we outlined in Chapter 1, “Map the Mobile Opportunity,” the closer your target audience is to purchase, in terms of both timing and context, the more important location becomes—and ...
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