In Conclusion
Peter summed it up nicely: “Building apps is really like running a business.” In some cases, it will be your only business. What we've outlined in this chapter is a way to get that business up and running—and keep it running and flourishing.
Whether you work for a brand and your app is designed to support your business or your app is your business or service, it will need care and attention in order to ensure that your users stay with you and deepen their relationship with you. The longer they stay and the more they use your app, the more valuable they will be to you.
Given that you'll most likely be traveling along the freemium route with your app, a good portion of that value will come from mobile advertising. So sooner or later, ...
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