Wednesday: Define Your Partners and Develop Your Campaign
There are a lot of moving parts to an SMS campaign, and you have two principal options for managing them. One approach is to work with an agency or service provider that will take responsibility for most of the day-to-day tasks. The other is to go it alone (or mostly alone). The first option will cost you more money, while the second will require more time and effort on your part.
Beyond a certain scale, cautions Hipcricket CMO Jeff Hasen, you need to consider the benefits of working with an agency or third-party vendor (companies that specialize in doing all of the little things that make an SMS campaign possible) so you can concentrate your efforts on marketing, not minutiae.
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