Mobile Marketing: An Hour a Day

The Global Rise of Smart Devices

Having lots of connected consumers is important, but how they connect and the devices they use are key factors in determining the extent of the mobile opportunity for a particular market. Put simply: The more sophisticated the device, the more sophisticated the activities it enables, and the more occasions and venues marketers will have to engage with consumers. So, let's look at the second level of the pyramid.

Smartphones

Android, BlackBerry, iPhone, Windows Phone… All of these devices may come to mind when you're thinking about smartphones, but for a moment, don't focus on the individual platforms. Instead, look at the shared capabilities they facilitate. Smartphones, when you think about it, are nothing less ...