Industry and Professional Organizations
Several major industry organizations are focused entirely on different aspects of the mobile ecosystem. But with mobile now crossing industry lines, many other trade and professional organizations have mobile-focused committees and resources designed to educate their members. Here, we've listed the primary organizations relevant to marketers.
CTIA—The Wireless Association: This nonprofit organization serves the needs of the wireless communications industry. It is an excellent resource for industry insights (www.ctia.org).
Interactive Advertising Bureau (IAB): Although not exclusively a mobile organization, the IAB has several task forces devoted to helping advertisers make the most of mobile. It is an excellent ...
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