App Marketing Resources
As we noted in Chapter 5, “Week 4: Maximize Engagement with Mobile Apps,” marketing your app can be as big a job as building it in the first place. The following resources can help you with your prelaunch and post-launch earned media planning.
Press Release Services
Many apps get a big bump in downloads from a good old-fashioned press release. The prMac (www.prmac.com) Apple-specific wire service can be effective at garnering coverage.
App Review Sites and Directories
We recommend focusing your prelaunch and post-launch earned media efforts on reaching out to key influencers. The following lists of app reviews, blogs, and directories can help you determine which sites you will want to target.
148Apps www.148Apps.com
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