Index

Note to the reader: Throughout this index boldfaced page numbers indicate primary discussions of a topic. Italicized page numbers indicate illustrations.

A

ABI Research, 149, 234, 272, 300

activities. See mobile users' activities

ad exchanges, 193

ad networks (mobile ad networks), 191–194

blind, 192, 316–317

defined, 315

incentivized, 192–193

LocalResponse, 204, 214, 222, 226, 231

Placecast, 204, 208, 216, 217, 218, 226, 228

premium, 191–192, 316

premium blind, 316

SoLoMo nexus, 226–227

AdColony, 176, 195, 316

Adfonic, 316

AdMob, 177, 316

Admoda, 316

Adobe Edge Inspect, 308

Adobe SiteCatalyst, 127, 128, 169

adoption rates

4G, 16, 16

smartphones, 8, 8

advertising (mobile advertising), 175–201

Adwords Help Center and Community, 180

campaign ...

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