E
Appendix E: Mobile Ad Networks
If you're planning to advertise on the mobile web or in mobile apps, you'll need to engage the services of a mobile ad network. As discussed in Chapter 6, “Week 5: Promote Your Message with Mobile Advertising,” mobile ad networks are vendors that purchase inventory from publishers—usually mobile websites and mobile apps—and resell this inventory to advertisers. We've classified mobile ad networks according to three primary models: premium, premium blind, and blind. Bear in mind that these categorizations do not constitute any sort of value judgment about any of the companies that appear in this appendix; they are meant to be representative, not exhaustive.
Appendix Contents
Premium
Premium blind
Blind
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