A
Appendix A: Research Firms
As we discussed in Chapter 2, “ Week 1: Develop Your Mobile Strategy,” your ability to gather the right data and synthesize it into actionable insights will determine a large portion of your mobile marketing success. Quantitative and qualitative research will constitute the backbone of this effort. Here, we've compiled a list of go-to resources that can help you map out your mobile strategy.
Appendix Contents
Subscription research firms
Research resources
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