Cover by Luke Wroblewski

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Chapter 1: Growth

Take a ride on the subway, stop by the mall, or go anywhere near a high school and you’ll encounter the most recent evolution of the human race. Small, light-emitting plastic screens attached to people’s hands are just about anywhere you look. Thankfully, this isn’t some odd genetic mutation—it’s just our friend, the mobile device. And he’s everywhere.

In case you haven’t been keeping up with the latest stats, I’ll give you a quick recap: mobile is growing like crazy. (Really technical, I know.) While analysts have predicted for years that mobile will be “the next big thing,” their prophecies are finally coming true in a very big way. To understand ...

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