You are previewing Mobile Design and Development.

Mobile Design and Development

Cover of Mobile Design and Development by Brian Fling Published by O'Reilly Media, Inc.
  1. Mobile Design and Development
    1. SPECIAL OFFER: Upgrade this ebook with O’Reilly
    2. Preface
      1. Who This Book Is For
      2. How This Book Is Organized
      3. Conventions Used in This Book
      4. Using Code Examples
      5. How to Contact Us
      6. Safari® Books Online
      7. Acknowledgments
    3. 1. A Brief History of Mobile
      1. In the Beginning
      2. The Evolution of Devices
    4. 2. The Mobile Ecosystem
      1. Operators
      2. Networks
      3. Devices
      4. Platforms
      5. Operating Systems
      6. Application Frameworks
      7. Applications
      8. Services
    5. 3. Why Mobile?
      1. Size and Scope of the Mobile Market
      2. The Addressable Mobile Market
      3. Mobile As a Medium
      4. The Eighth Mass Medium: What’s Next?
      5. Ubiquity Starts with the Mobile Web
    6. 4. Designing for Context
      1. Thinking in Context
      2. Taking the Next Steps
    7. 5. Developing a Mobile Strategy
      1. New Rules
      2. Summary
    8. 6. Types of Mobile Applications
      1. Mobile Application Medium Types
    9. 7. Mobile Information Architecture
      1. What Is Information Architecture?
      2. Mobile Information Architecture
      3. The Design Myth
    10. 8. Mobile Design
      1. Interpreting Design
      2. The Mobile Design Tent-Pole
      3. Designing for the Best Possible Experience
      4. The Elements of Mobile Design
      5. Mobile Design Tools
      6. Designing for the Right Device
      7. Designing for Different Screen Sizes
    11. 9. Mobile Web Apps Versus Native Applications
      1. The Ubiquity Principle
      2. When to Make a Native Application
      3. When to Make a Mobile Web Application
    12. 10. Mobile 2.0
      1. What Is Mobile 2.0?
    13. 11. Mobile Web Development
      1. Web Standards
      2. Designing for Multiple Mobile Browsers
      3. Device Plans
      4. Markup
      5. CSS: Cascading Style Sheets
      6. JavaScript
    14. 12. iPhone Web Apps
      1. Why WebKit?
      2. What Makes It a Mobile Web App?
      3. Markup
      4. CSS
      5. JavaScript
      6. Creating a Mobile Web App
      7. Web Apps As Native Apps
      8. PhoneGap
      9. Tools and Libraries
    15. 13. Adapting to Devices
      1. Why Is Adaptation a “Necessity”?
      2. Strategy #1: Do Nothing
      3. Strategy #2: Progressive Enhancement
      4. Strategy #3: Device Targeting
      5. Strategy #4: Full Adaptation
      6. What Domain Do I Use?
      7. Taking the Next Step
    16. 14. Making Money in Mobile
      1. Working with Operators
      2. Working with an App Store
      3. Add Advertising
      4. Invent a New Model
    17. 15. Supporting Devices
      1. Having a Device Plan
      2. Device Testing
      3. Desktop Testing
      4. Usability Testing
    18. 16. The Future of Mobile
      1. The Opportunity for Change
    19. Index
    20. About the Author
    21. Colophon
    22. SPECIAL OFFER: Upgrade this ebook with O’Reilly
O'Reilly logo

The Elements of Mobile Design

As I wrote this chapter, I struggled with how to describe how to do design. I personally believe that good design requires three abilities: the first is a natural gift for being able to see visually how something should look that produces a desired emotion with the target audience. The second is the ability to manifest that vision into something for others to see, use, or participate in. The third is knowing how to utilize the medium to achieve your design goals.

Although I can’t teach you how to remap your brain (at least not in the scope of this book) to be a designer, I can teach you how to at least think like a designer. Doing this involves knowing the six elements of mobile design that you need to consider, starting with the context and layering in visual elements or laying out content to achieve the design goal. Then, you need to understand how to use the specific tools to create mobile design, and finally, you need to understand the specific design considerations of the mobile medium.

Context

I discussed context in Chapter 4. I won’t belabor the point except to say that context is core to the mobile experience. As the designer, it is your job to make sure that the user can figure out how to address context using your app. Make sure you do your homework to answer the following questions:

  • Who are the users? What do you know about them? What type of behavior can you assume or predict about the users?

  • What is happening? What are the circumstances in which ...

The best content for your career. Discover unlimited learning on demand for around $1/day.