Where Is the Elusive Digital Consumer?
There are many digital touchpoints and the numbers are on the rise. Touchpoints refers to any connection point a company has with a customer. Touchpoints can be face-to-face, when a customer enters a store, or during a personal selling encounter. Content touchpoints include a catalog, mailer, flyer, or advertisement. Websites, online videos, and mobile apps are just a few digital touchpoints.
Human interaction, physical interaction, digital interaction, self-service technology interactions—all are touchpoints. All are areas of interaction in which a company can make a connection with a customer. All are areas in which customers decide whether to continue along their path to purchase ...
Get Mobile Commerce now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
