The U1 Model: How Unilever Works
Unilever has a model with graphical representation of how it is organized by key processes. These processes are well documented and supported by workshops and Web-based tools. Having the model available on the iPAQ platform provides a tool for managers to communicate where and how they work and helps introduce more people to further explore the model and its community while promoting a common vocabulary. Initial response was very favorable with active exploration of how to use iPAQs as a primary delivery platform. Video and audio clips of thought leaders and implementers are being added to make it a more compelling marketing tool.
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