Goals and Objectives
The employee campaign had the following objectives:
1. Engage employees in ALLTEL’s consumer campaign goal of increasing wireless data revenue to $20 million per month by December 31, 2004. (The financial forecast for 2004 was $14 million.)
2. Make wireless data services part of ALLTEL’s culture.
3. Integrate the consumer “Txt2Win MVP Sweepstakes” promotion with employee activities.
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