Sales

Within the area of sales performance, having access to product and services information is critical to the sales process. Time-to-competency and improved sales performance are often equated to the salesperson’s knowledge of the product or service they are selling.

Having the details of products and services at your fingertips can greatly improve performance, especially in areas with a significant base of technical information that must be provided in a very specific way—and with 100 percent accuracy. This is vital in technical sales such as computers and networking, and is even more important in highly regulated areas and those involving medical and health issues.

A perfect example is the pharmaceutical industry. Pharmaceutical representatives ...

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