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Mixed Methods Research for Improved Scientific Study

Book Description

The clear division between quantitative and qualitative research methods becomes problematic when students begin conducting extensive research for the first time, often as part of a master’s thesis or dissertation. In order to handle such complexities in the selection of research methods, a Mixed Methods Research (MMR) approach is one proposed solution. Mixed Methods Research for Improved Scientific Study seeks to demonstrate how mixed methods research designs can address a wide array of scientific questions across disciplines. Focusing on essential concepts and methods for a hybrid approach to quantitative and qualitative research methods for real-world implementation, this publication is ideally designed for students and researchers interested in refining their research skills as well as educators seeking to integrate research methods coursework into the graduate curriculum.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board
  6. Foreword
    1. WHY CHOOSE MIXED METHODS RESEARCH
    2. REFERENCES
  7. Preface
    1. THE ISSUE AT HAND
    2. ORGANIZATION OF THE BOOK
  8. Acknowledgment
  9. Section 1: Research Paradigms
    1. Chapter 1: The Nature of Research Methodologies
      1. ABSTRACT
      2. INTRODUCTION
      3. BRIEF HISTORY OF RESEARCH METHODOLOGIES
      4. THE USAGE OF RESEARCH METHODOLOGIES
      5. TERMINOLOGIES WITHIN THE PRACTICE OF RESEARCH
      6. STATISTICAL USAGE WITHIN THE PRACTICE OF RESEARCH
      7. MIXED METHODS
      8. FUTURE RESEARCH
      9. CONCLUSION
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
      13. ENDNOTES
    2. Chapter 2: Moving from Tension to Texture
      1. ABSTRACT
      2. INTRODUCTION: WHY SHOULD I CARE ABOUT RESEARCH PARADIGMS?
      3. TENSION: THE QUALITATIVE-QUANTITATIVE DEBATE AND THE PARADIGM DIVIDE
      4. TEXTURE: MIXED-METHODS RESEARCH AS A PARADIGMATIC BRIDGE
      5. CONCLUSION: THE RESEARCH QUESTION DRIVES EVERYTHING – EVEN MIXED METHODS RESEARCH
      6. REFERENCES
    3. Chapter 3: Mixed Method Research
      1. ABSTRACT
      2. INTRODUCTION
      3. FOUNDATION OF MIXED METHODS RESEARCH
      4. RESEARCH PARADIGM
      5. POSITIVISM, CONSTRUCTIVISM, EMANCIPTORY, AND PRAGMATISM (PCEP) RESEARCH APPROACH
      6. RELATIONSHIP WITH PARADIGMS, RESEARCH APPROACH, METHODOLOGY, AND METHODS
      7. MIXED METHOD DESIGN AND PROCEDURE
      8. ACTION RESEARCH
      9. PURPOSE OF USING ACTION RESEARCH
      10. MIXED ACTION RESEARCH (MAR)
      11. MIXED ACTION RESEARCH PROCESS
      12. ADVANTAGES OF APPLYING MIXED METHOD IN ACTION RESEARCH
      13. CHALLENGES IN USING MIXED METHOD
      14. BENEFITS OF MIXED METHODS DESIGN
      15. FUTURE PLAN FOR MIXED METHODS RESEARCH
      16. CONCLUSION
      17. REFERENCES
      18. KEY TERMS AND DEFINITIONS
  10. Section 2: Designing a Mixed Methods Research Study
    1. Chapter 4: It is All in the Design
      1. ABSTRACT
      2. INTRODUCTION
      3. RATIONAL FOR MIXED METHODS AND SEQUENCING OF THE DATA COLLECTION
      4. MAJOR MIXED METHODS DATA COLLECTION AND ANALYSIS APPROACHES
      5. CONCLUSION
      6. REFERENCES
    2. Chapter 5: Designs of Mixed Method Research
      1. ABSTRACT
      2. INTRODUCTION
      3. COMMON MIXED METHODS DESIGN
      4. STRENGTHS AND CHALLENGES OF MIXED METHODS DESIGN
      5. CRITERIA FOR USE OF MIXED METHODS DESIGNS
      6. EXAMPLES OF MIXED METHODS DESIGN
      7. FUTURE RESEARCH AREAS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
  11. Section 3: Sampling in Research
    1. Chapter 6: Sampling in Research
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SAMPLING
      5. SAMPLING ERROR
      6. SAMPLE SIZE
      7. SAMPLING METHODS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
  12. Section 4: Data Collection Using Innovative Tools
    1. Chapter 7: Analyzing Qualitative Data
      1. ABSTRACT
      2. INTRODUCTION
      3. USE OF POETRY AND PHOTOGRAPHY IN QUALITATIVE RESEARCH
      4. CASE DESCRIPTION
      5. FUTURE RESEARCH DIRECTIONS
      6. EPILOGUE AND LESSONS LEARNED
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
  13. Section 5: Analyzing Data
    1. Chapter 8: Analyzing Quantitative Data
      1. ABSTRACT
      2. INTRODUCTION
      3. I. DESCRIPTIVE STATISTICS
      4. II. INFERENTIAL STATISTICS
      5. CONCLUSION
      6. REFERENCES
    2. Chapter 9: Analyzing Quantitative Data in Mixed Methods Research for Improved Scientific Study
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DATA AND THEIR CHARACTERISTICS
      5. EXPLORATORY DATA ANALYSIS: FREQUENCIES, PERCENTAGES AND CROSS-TABULATIONS
      6. HYPOTHESIS TESTING
      7. CORRELATION AND REGRESSION
      8. FUTURE RESEARCH DIRECTION
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    3. Chapter 10: How Marketers Conduct Mixed Methods Research
      1. ABSTRACT
      2. INTRODUCTION: MARKETERS’ FREQUENT USE OF THE EXPLORATORY SEQUENTIAL DESIGN IN MIXED METHODS RESEARCH
      3. THE QUALITATIVE RESEARCH STUDY
      4. THE QUANTITATIVE SURVEY RESULTS: A REAL SURPRISE
      5. SUMMARY AND CONCLUSION
      6. REFERENCES
    4. Chapter 11: Making Sense of All the Words
      1. ABSTRACT
      2. INTRODUCTION
      3. SOURCES OF QUALITATIVE DATA
      4. DATA ANALYSIS
      5. HOW WILL I PRESENT MY QUALITATIVE DATA?
      6. REFERENCES
      7. ADDITIONAL READING
      8. APPENDIX
  14. Section 6: Data Analysis: Examples of Research Studies using Mixed Methods
    1. Chapter 12: Examining Online Communication
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONCLUSION
      5. REFERENCES
      6. ADDITIONAL READING
      7. KEY TERMS AND DEFINITIONS
      8. APPENDIX
    2. Chapter 13: Mentoring and Support for the edTPA
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. LITERATURE REVIEW
      6. RESEARCH PURPOSE AND DESIGN
      7. PRESENTATION AND SUMMARY OF DATA
      8. RESEARCH MODEL
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    3. Chapter 14: Morphological Ontology Design Engineering
      1. ABSTRACT
      2. INTRODUCTION
      3. METHODOLOGIES
      4. MORPHOLOGICAL ONTOLOGY DESIGN ENGINEERING
      5. CASE STUDY: SOUTH AFRICAN CYBERSECURITY ENVIRONMENT
      6. EVALUATION OF THE MODE METHODOLOGY
      7. CONCLUSION
      8. REFERENCES
  15. Section 7: Conducting Research from Start to Finish
    1. Chapter 15: Creating and Implementing a Mixed Method Research Study
      1. ABSTRACT
      2. INTRODUCTION
      3. STARTING YOUR RESEARCH JOURNEY
      4. ASSUMPTIONS THAT DIFFERENTIATE QUALITATIVE AND QUANTITATIVE STUDIES
      5. STEPS IN CONDUCTING A MIXED METHODS RESEARCH STUDY
      6. REFERENCES
  16. Compilation of References
  17. About the Contributors