What people are saying about Steve Kursh'sMinding the Corporate Checkbook
"I agree strongly with the author that Return on Investment (ROI) is not by itself a sufficient justification for most of today's business investments, particularly those that involve a large amount of 'gut-based' emotional decisions. This book provides a defensible, repeatable, and transferable decision-making process that will help the reader become more effective when spending his company's money."
—Michael Hoch, Research Director, Aberdeen Group
"This book does a great job laying out the importance of considering more than just the pure 'ROI numbers' of an investment, and forces you to think about the implementation and follow-up needed. It should be read by anyone ...
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