With more access to useful data, companies are increasingly using sophisticated analytical methods. That means there’s often a gap between an organization’s capacity to produce analytical results and its ability to apply them effectively to business issues.
Sam Ransbotham, David Kiron and Pamela Kirk Prentice
In an increasingly data-driven business environment, many executives must make critical decisions based on analyses that use data and statistical methods that they do not fully understand. How can executives with limited analytics expertise become adept consumers of analytics under such conditions? This question has become an important management issue as senior executives increasingly recognize the ...