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Mind Your Manners: Managing Business Culture in the New Global Europe by John Mole

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Introduction

This book answers the following question:

What do I need to know about people from European countries that will help us work successfully together?

The first edition of this book was published in 1990. At that time there were 12 members of the European Union. In the decade or so since then there have been extraordinary changes. Communism collapsed, the Berlin Wall came down, and the two Germanys united. Three more countries joined the EU and the applications for membership of a further 13 countries have been accepted and are at various stages of implementation. Twelve countries replaced their currencies with the euro. The political, economic, and social environments of all the member states have changed, none more dramatically than ...

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