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Mind Your Manners: Managing Business Culture in the New Global Europe by John Mole

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Americans in Europe

American management theory and practice pervade European business. This is partly a consequence of the high level of direct investment. In many countries and industries Americans are the leading foreign investors and may even dominate domestic interests. Their influence is compounded by international consulting and accountancy industries, imbued with US ideas and methods.

Indirect influence is also pervasive. Much European business education is modeled on American theories and teaching methods. For example, many of the core theories of people management taught at European business schools are based on original research carried out in the US in the first half of the twentieth century. The resources available to American business ...

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