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Mind Your Manners: Managing Business Culture in the New Global Europe by John Mole

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Communication

Language

The single most important competence in international business is the ability to make yourself understood and understand what others are trying to tell you. The rest is important, but not as important as this.

Language is the most obvious and immediate characteristic of another culture and the first barrier to overcome in understanding it. Almost everyone I have interviewed recommended that anyone embarking on a business or any other kind of relationship with someone from another culture should learn something about the language. This applies even if the other person speaks your language fluently or you are working in a third language. It is unlikely that you will ever be good enough to do business in the language or have ...

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