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Mind Your Manners: Managing Business Culture in the New Global Europe by John Mole

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CENTRAL EUROPE

 

Czechia

Since it became fully independent in 1993, the Czech government’s preferred name for its country has been Czechia. Why numerous organizations persist in calling it by its more inconvenient adjectival name (the Czech Republic), especially when they are happy to call the Slovak Republic Slovakia or the French Republic France, is a mystery.

The geographic and cultural boundaries of what is now Czechia have fluctuated with the fortunes of larger and more powerful neighbors. In 1918 Czechoslovakia was carved out of the Austro-Hungarian Empire, uniting the western Slavs of central Europe. The Czech and Slovak union was always uneasy. Czechs were oriented toward Germany, Prague was a German-speaking city, and it was the most ...

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