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Mind Your Manners: Managing Business Culture in the New Global Europe by John Mole

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What is Europe?

This book is full of generalizations, the biggest of which has got to be “Europe.” Most of us know what we mean by the word, but in every respect it is hard to define, beginning with the geographic aspects. It is only a continent because Europeans decided on the continents. If Africans or Chinese had named them according to the dictionary definition of “a continuous expanse of land,” there would be only Asia from the Atlantic to the Pacific. Those who define the eastern boundary of Europe as the Urals have never seen them—the highest summits are lower than 2,000m.

Diversity and change

What you understand and mean by Europe depends on your generation and your nationality. It can mean western Europe, the European Union, or the territory ...

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