Mind Maps for Business, 2nd Edition

PREFACE TO 2ND EDITION

I was delighted to receive recently the BrandLaureate Signature Award when I visited Kuala Lumpur to speak on a ‘Brain Smart Leader’ seminar organised by Taylor’s School of Business. The BrandLaureate is the sobriquet for the APBF (The Asia Pacific Brands Foundation) Brand Excellence Awards. This is a non-profit organisation dedicated to the promotion and improvement of branding standards in the Asia Pacific and with global reach. It is not difficult to see this powerhouse region gaining significant economic prominence as the ‘First World’s’ fiscal austerity intensifies, and economic contraction threatens even some of Europe’s biggest economies.

So it was both an honour for, and appreciation of, the Buzan brand’s value, ...