11

MIND MAPPING FOR BETTER SALES AND MARKETING

When I’m pitching I find people are often fascinated when I start Mind Mapping. It can become an ‘ice-breaker’ in its own right, as prospective or current clients chat away about the fact that they can’t draw, or that more practical thinking skills should be taught in business. If you Mind Map in a meeting, the interesting thing is that you will have more time to look at the speaker – which in turn aids the listening process. And that’s vital for better sales.

NIGEL TEMPLE, MARKETING CONSULTANT, TRAINER, SPEAKER AND AUTHOR

Mind Map summary for Chapter 11.

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