CHAPTER 8CREATING GREATSPEECHES AND WORKSHOPS
THE RULES AND REGULATIONS FOR FORMULATING GREAT CONTENT
MOST PEOPLE who are making serious money in the speaking profession are delivering workshops and seminars. Let’s be real about this. That is noble work, and it’s tough work. Very few of us noncelebrity speakers can support ourselves any more (in a decent lifestyle) solely by doing keynotes, and even when that’s possible, the travel and the wear and tear are ridiculous.
My partner in the annual The Odd Couple® Workshop on marketing for speakers, Patricia Fripp, has been one of the great keynote speakers in the world. But she has stated frequently and candidly that if she had to make her living solely from that source today, she’d be starving. ...
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