2 More about this later, but every example, story, or anecdote that makes a certain point should have another two or three backups reinforcing it for precisely these circumstances. You should keep a “story catalog,” a technique I learned from a wonderful speaker, Jeannie Robertson.

Get Million Dollar Speaking: The Professional's Guide to Building Your Platform now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.