PART I REVIEW
It’s one thing to read about what you should do, but it’s another to actually do it!
BEHAVIORAL AND ENVIRONMENTAL FACTORS
I’m continually sensitive to that fact as I coach people globally and want to tackle it here. You may be reading this book straight through, intending to go back and attack the individual suggestions, or you may be trying to implement what you learn along the way. In either case, we should bear in mind small business guru David Maister’s classic line: “We know what to do, but we still don’t do it!”
The first 30 days of your new practice might not mean ultimate success or failure, but it can establish good and bad habits without your even realizing it. Remember that you only get one first impression. A single ...
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