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Million Dollar Launch: How to Kick-start a Successful Consulting Practice in 90 Days

Book Description

“[Weiss is] one of the most highly respected independent consultants in the country.”
—New York Post

If you’re an aspiring entrepreneur, you’ve come to the right place. In Million Dollar Launch, bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running—fast! Step by step, Weiss reveals how to create a revenue-producing practice quickly and successfully—while funds last and while support systems remain passionate. This is an indispensable guide to those critical first 90 days.

Alan Weiss is the bestselling author of Million Dollar Consulting. He belongs to the Professional Speaker Hall of Fame and is the recipient of the National Speakers Association Council of Peers Award for Excellence, representing the top 1 percent of professional speakers in the world.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Prologue
  7. Introduction
  8. PART I THE FIRST 30 DAYS
    1. 1 Departing and Starting
      1. Maintaining Bridges
      2. Consolidating Contacts
      3. Building the Bank
      4. Finding a Home
      5. Gathering Support
    2. 2 Setting Up Shop
      1. Legal Beagles
      2. Equipment and Supplies
      3. Local Finances and Design
      4. Scheduling Your Time
      5. Accepting (and Ignoring) Advice
    3. 3 Welcome to the Marketing Business
      1. Creating Brands
      2. Finding Your Value Proposition
      3. Moving from Avocation to Occupation
      4. Identifying Your Sweet Spot
      5. Blowing Your Own Horn
      6. Million Dollar Consulting® Market Gravity
      7. Summary of The First 30 Days
    4. Part I Review
  9. PART II THE SECOND 30 DAYS
    1. 4 Close Encounters of the Client Kind
      1. Finding that Elusive and Important Number One
      2. Marketing for Free
      3. Creating Pipelines
      4. Creating and Qualifying Leads
      5. The Million Dollar Consulting® Qualifying System Template
      6. Getting Paid
    2. 5 Creating Your Digital Empire
      1. The Internet Upsides and Downsides
      2. How to Create and Exploit a Great Blog
      3. The Truth about Social Media
      4. The Real Estate of Your Website
      5. When High Touch Trumps High Tech
    3. 6 Pursuing the Ideal Prospect
      1. The Market Value Bell Curve
      2. Streams You Enter and Streams You Create
      3. Delivering While Marketing, Marketing While Delivering
      4. Why Any Partnership Will Work Against You
      5. Wholesale and Retail
    4. Part II Review
  10. PART III THE THIRD 30 DAYS
    1. 7 Diversifying Your Approaches
      1. The Million Dollar Consulting® Accelerant Curve
      2. Taking the Role of Expert, Not Consultant
      3. Building Your Name as a Brand (Yes, Already)
      4. Broadcasting the Array of Your Services
      5. Going Viral
    2. 8 Creating Passive Income
      1. Web-Based Products and Services
      2. Subscription Services
      3. Hard-Copy Value in a Digital World
      4. Remote Coaching
    3. 9 Close to Home: Life Balance
      1. Drawing People to You
      2. Maximizing Vacations
      3. Utilizing Your Support Structure
      4. Investing Wisely
      5. Procuring Ongoing Help
    4. Part III Review
  11. EPILOGUE: BEYOND THE FIRST 90 DAYS
    1. 10 The Vital Need to Build and Nurture Self-Esteem
      1. Self-Talk
      2. Support Groups Outside the Home
      3. Building Efficacy
      4. The Success Loop
      5. Avoiding the Roller Coaster but Keeping the Thrill
  12. Appendix
  13. Acknowledgments
  14. Index