CONTENTS
CHAPTER 2Build It and They Will Come: But Only if You Let Them Know That You’ve Built It!
INTERLUDE IThe Yin and Yang of Clients and Prospects
CHAPTER 3The Relationship Business: Learning How to Sell Yourself
CHAPTER 4How to Maximize Fees: Money Left on the Table Isn’t There in the Morning
CHAPTER 5Proposals: Never Negotiation, Always Summation
INTERLUDE IIThe Concept of Value
CHAPTER 6The Estimable Consultant: How to Build Your Practice by Building Your Esteem
CHAPTER 7The Cyberspace Consultant: Houston, Let’s Not Have a Problem
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