CHAPTER 7THE CYBERSPACE CONSULTANT
HOUSTON, LET’S NOT HAVE A PROBLEM
No, this isn’t a chapter about IT consulting. It’s a chapter about the reality of being a consultant with a great deal of marketing connected to the Internet. In the 25 years since the first edition of this book—in fact, in the prior six years since the fourth edition of this book—nothing has changed in our lives as much as cyberspace.
It’s not my intent here to try to keep you abreast of the latest developments, since they will be obsolete tomorrow.1 It is rather my intent to provide you with pragmatic and profitable practices that you can use with existing and future technology.
TRUE PERSPECTIVE: THIS IS A RELATIONSHIP BUSINESS
Technology is an augmentation, not a substitute. ...
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