CHAPTER 1WHAT IS A CONSULTANT, ANYWAY?
IS IT SOMEONE WHO COMES TO STUDY A PROBLEM AND REMAINS TO BECOME A PART OF IT?
I’m sitting on a cliff overlooking the Pacific in Laguna Beach, California, where I’m holding a meeting for global consultants in my community. The hotel manager, who’s stopped by to meet me, asks, “When did you realize you would be a consultant?”
The answer is the day I was hired to be one.
No one I know has studied to become a consultant. Don’t confuse MBA students with nascent consultants. They are simply students with advanced degrees in finance. (I have three graduate degrees, and not one has ever helped me in my marketing or delivery in this profession.) They may well enter Deloitte or McKinsey, but they do so as worker ...
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