CONTENTS
CHAPTER 1 WHAT ON EARTH IS A COACH?
IF IT’S NOT CLEAR TO YOU, DON’T WORRY; IT’S NOT VERY CLEAR TO ME
The Difference between a Coach and a Mentor
The (Surprising) Reasons that We Require Coaches
Why Great Athletes Usually Aren’t Great Coaches
YOU’RE NOBODY TILL SOMEBODY WANTS YOU
Improving the Client’s Condition
Assessing Performance and Progress
Providing Accurate, Compassionate, but Candid Feedback
Alan’s Fabulous Feedback Features
Determining the True Buyer (and Why the Buyer Is Never in HR)
Alan’s Questions to Identify True Buyers
Alan’s Techniques to Build Value
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