1 For detailed descriptions of these pursuits, see my books Million Dollar Consulting, 4th ed. (New York: McGraw-Hill, 2009) and Million Dollar Speaking (New York: McGraw-Hill, 2010), and the Appendix.
2 First-best is peer-to-peer reference.
3 Obviously, consult your own attorney; this isn’t meant to be legal advice, although I do play a lawyer on television.
4 I’ve had to dissuade people making $150,000 a year from paying an assistant $30,000 of it.
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