1 For detailed help on proposals, see my book How to Write a Proposal That’s Accepted Every Time or go to the downloads for this book for samples. In brief, a proposal has nine steps: Situation Appraisal, Objectives, Measures of Success, Value, Options and Methodology, Timing, Joint Accountabilities, Terms and Conditions, and Acceptance.

2 Be very careful, because you’re probably not a licensed therapist, and, even if you are, business coaching and personal therapy should seldom, if ever, be combined in one resource.

3 Ethically, you never want to place the buyer in the position of having to make an investment decision every time he or she may need to access you.

4 Careful. Some of these are validated; some are like horoscopes. Many of them need ...

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