CHAPTER 6
Spotlight on Millennial Dads
We hope that you are taking a moment to pat yourself on the back, not only for finishing the whole book (assuming you didn’t just skip to the last chapter . . . tsk, tsk, tsk), but for taking the initiative to learn more about the Millennials of today and tomorrow.
Throughout this book we’ve highlighted key trends that are influenced by Millennial parents and the brands that are getting it right and the brands that are getting it not-so-right. And you are probably walking away with some great thought starters led by data on Millennials, and Millennial moms in particular. But simple math tells us that is only the half the story. What about Millennial dads? Aren’t they important to marketers? And why do they ...
Get Millennials with Kids now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
