CHAPTER 2
Welcome to the Ization Nation
What is it about the Millennial generation overall that really sets it apart from other generations? The desire to have unique experiences that are completely customized to each individual. This may not seem like a specifically Millennial trend, but extensive research shows that the Millennial generation is leading the way when it comes to colonizing the “Ization Nation.” What is the Ization Nation, you ask? It is a new way of life that includes the personalization, democratization, and casualization of brand experiences. We all know that Millennials don’t want to be told what to do; they want to be asked how to do it. Millennial parents especially, who are adjusting to their newfound authority in the home, ...
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