Millennials with Kids

ACKNOWLEDGMENTS

Creating this book was a big endeavor, and we had amazing collaboration.

Marissa Vidler, my coauthor, brought years of marketing research experience, writing talent, marketing wisdom, and a passion that never faded. To all my business partners, thank you for your support and guidance. Leah Swartz interviewed numerous sources and wrote and rewrote entire sections of the book before, during, and after her graduation from the University of Kansas—what a champ. Greg Vodicka worked to improve new business models, while Chris Dickey helped turn Big Data into useful and actionable marketing strategies. David Gutting was actively involved in the original qualitative and quantitative research we conducted and made significant contributions ...