Acknowledgments
Thank you, Lisa, Chase, Chance, Chandler, and Charli. You inspire and motivate me. Your support is invaluable. Thank you, Mom. You nurtured my love for words and the craft of organizing them. Thank you, Joel. I enjoyed collaborating with you on this book. Thank you to my colleagues at Concordia University Irvine. Thank you to my past, present, and future students. You have and will continue to influence my voice. Thank you to Dove Canyon Golf Club. You are my oasis. Thank you to Norman Shawchuck. I miss you. Save me a seat up there.
—Chip Espinoza
First, I want to thank the anonymous participants in our surveys. We live in an age of constant bombardment by marketers and researchers, and it is all too tempting to shut out strangers’ ...
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