Considering the End User
You can’t start the design process unless you understand how the application will be used and who its intended audience is. Even applications that surface similar feature sets might need to provide significantly different user experiences. An application designed to store medical information might have the same data points and functions but would likely have a different persona if it was designed for the ordinary consumer as opposed to a physician or registered nurse.
Use cases and actual usability labs are both great tools for understanding user expectations, and they provide great data points for preserving that function versus simplicity of design balance.
Location and Culture
Location and culture figure into the ...
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